Forbes contributors publish independent expert analyses and insights. Rhea Wessel is the founder of The Institute for Thought Leadership. Jun 28, 2025, 09:21am EDT Enabling your subject-matter experts ...

Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...

The Institute for Responsible Influence, an initiative of the Center for Industry Self-Regulation, has launched the Responsible Influence Certification Program. This program is designed to enhance ...

AI-powered creator platform earns 17th consecutive quarter as a High Performer, recognized for usability, performance, and ease of execution. Our focus is on using AI to simplify execution and help ...

Embracing the rise of social commerce, Best Buy has begun inviting influencers to join its “new curated shopping experience,” a program in which creators earn commissions from tech products they sell ...

The Institute for Responsible Influence initiative aims to promote transparency and truth-in advertising standards for the rapidly growing $37 billion creator economy ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities to improve results?

The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, ...