Hands-on with Chopard’s coolest Alpine Eagle. If you buy from a link, we may earn a commission. Learn more There are a handful of luxury watch brands that are just as associated with making jewelery ...

Modern fitness watches do far more than count steps. The latest models can monitor heart rate and sleep quality, guide structured workouts, store your music and keep you on course with built-in GPS.

Is there a brand today making more cool, affordable sports watches than Seiko right now? From the budget SKX-inspired divers and GMTs in the Seiko 5 Sports line and the more everyday-suited SNXS ...

I used to believe I hated iced-out watches. I’d see celebrities wearing fully diamond-encrusted Royal Oaks and Nautiluses and Day-Dates — almost always the work of a third party — and just think they ...

Perfectly matching the blue accents of the dial is the rubber strap that comes with both watches. It’s in the same very cool ...

The best new affordable watches of 2025 provide definitive proof that you no longer need a fat bankroll to put an enviable ticker on your wrist. Sure, you might not get one made of gold, set with a ...