Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, ...

Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them a day early or a day late. That is a key finding from an analysis conducted by ...

Our Black Friday weekend strategy is to make sure we are messaging relevant messages to our customers in the markets where we are running the Placecast program,? said Jenn McClain, director of ...