Clean rooms are the ad tech industry’s answer to data privacy concerns while parading the idea of interoperability. Or is it the answer to interoperability while parading privacy? While ad tech ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sergey Shprints, head of analytics ...

“A correctly implemented clean room development process can reduce the possibility of infection significantly, if not entirely.” There are often situations where a company has come into contact with ...

“All people involved must be impressed with the importance of the development project and the seriousness of the endeavor. They must be made to understand that violations of the procedures will have ...