Brainrot” is the chaotic, fast-moving memes, sounds and images that spread across TikTok, Roblox and online gaming and into real life.

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

A surreal TikTok trend sees the chronically online bringing meme culture into the real world, and the results are hilarious. As always, reactions from members of the public vary, with some appearing ...

Brainrot has evolved from a playful concept into a recognisable example of how internet culture shapes modern gaming experiences. Through repetition, progression and community driven knowledge, it ...

In a Japanese shop selling pocket-money trinkets, there is a rack of toys, stickers and keyrings based on a global crew of AI-generated characters that almost every child knows about -- and very few ...

The Italian Brainrot takes its cue from the Anglo-Saxon-derived English idiom "brain rot." Literally, it can be translated as "rotting brain" or "brain decay." But in internet parlance, it is used ...

A Grand Theft Auto V fact video has inspired one of the first brainrot memes of the year as memes about Franklin defending ...