Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

So, what starts as “let’s understand if people have heard of us” will depressingly and inevitably become “we need to raise ...

The business terms "promotion" and "brand" are familiar -- but often hazy -- to new entrepreneurs, based on the different ways they're used by companies. Both are critical to the success of your ...

Video marketing is not just a trend, it’s a necessity for entrepreneurs who want to grow their brand awareness and sales in today’s competitive market. The Fast Company Executive Board is a private, ...

Brand awareness is the goal of every marketer, but oftentimes awareness is overshadowed by the sheer number of competing brands. Which is why it pays to expand your horizons and think outside of the ...

Restaurants can build revenue and reinforce their place in the business landscape by building brand awareness among a targeted audience. From using the concept of brand positioning to creating a ...

Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies. Most of the time, ...