"I really thought everything was okay until she handed me the mirror," the bride Alexandra Geahlen tells PEOPLE ...

Prettifying for your wedding can cost a pretty penny — and it can also cost a bride her natural glow. So, to spare herself the expense, Megan Diem Easton took the big-day makeup matters into her own ...

A bride made the decision to wash off her bridal makeup done by a professional just 20 minutes before her wedding. Lauren Avery posted a TikTok on Tuesday (January 7) that documented the ordeal as she ...

Bridal glam just got a whole lot less pretty with its wild cost. A Texas woman is going viral for her reaction to her friend’s mind-blowing $125,000 quote to have her makeup done on her wedding day.

MANY brides spend months, even years, thinking about their dream wedding looks. From the dress, to the flowers, and of course ...

According to the knot, the average cost of bridal makeup in the U.S. is $140. Certainly not inexpensive, and understandably so. Makeup artists are skilled professionals. Most brides take the time to ...

When consulting with brides, I always emphasize longevity, balance, and authenticity. Trends are important, but they should ...

For many women, a wedding is the time to go full-on, head-to-toe glam. It's the reason they do countless trials with multiple makeup artists before picking a final beauty look. It's why they spend ...