Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Businesses that use a formal business plan are 30% more ...

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...

To sell to the C-suite, adding value is essential. It sounds simple, but execution can be tricky. As a sales leader, you must guide your team to craft a compelling business case by emphasizing return ...