I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

Do you ever feel like you’re lacking key information about your business? A small business survey is a great way to gain insight into your customer service, product quality, or company culture. A ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...