CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC ...

Major brands are redefining marketing by merging PR, influencer partnerships, and contextual connected TV (CTV) strategies to drive cultural relevance and measurable impact. Dove’s community-driven ...

It’s safe to say that we have all experienced information overload at some point in our lives. From emails and news alerts to seemingly endless product pages, modern life is filled with competing ...

Adtech platform Kargo released a case study on its partnership with ad measurement provider DISQO for a multi-platform digital campaign for snack brand Nature’s Bakery along with agency of record, ...

Connected television (CTV) ads continue to take over the screen and become more interactive. In Domino's Pizza's latest CTV ad, the company transformed its spot into a remote-controlled trivia game, ...

With the increasing prevalence of connected TV (CTV) devices in homes worldwide, CTV is becoming a powerful advertising platform. This growing opportunity is reflected in the significant rise in its ...

NEW YORK—The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advertisers better measure ads run on ...

NEW YORK—A new study reported that despite record streaming viewership and soaring ad spend, most connected TV advertising still relies on decades-old formats, which leaves billions in potential brand ...

LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first ...

NEW YORK, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced the results of its new CTV HomeScreen study in partnership ...

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

LG Ad Solutions reports significant growth in general-market advertisers using Home Screen placements, underscoring the surface’s rise as CTV’s highest-impact real estate. MOUNTAIN VIEW, ...