The campaign is a significant investment, part of Visit California's total spending on global marketing this year of $158 million. The focal point is a 30-second ad called “Let’s Play.” ...
LOS ANGELES, March 4, 2025 /PRNewswire/ -- In a powerful demonstration of resilience and unity, the California tourism industry gathered in Los Angeles for the first time since January's wildfires ...
Visit California spotlights the City of Angels and the transformative power of travel at annual Outlook Forum ...