Legendary 1930s salesman Elmer Wheeler of New York City’s Tested Selling Institute famously advised clients “Don’t Sell the Steak—Sell the Sizzle!” People buy dreams, they don’t buy mundane reality, a ...
With most brands sitting out the Super Bowl, here are the only car ads you’ll likely see—as well as a couple of our favorite oldies.
Whether or not you're excited by automobiles themselves, the best car ads offer a fascinating glimpse into advertising history. The earliest examples, around the late 19th century, focused on the ...
Car advertising is a big business (just look at the ads on our site for proof). Every year, automakers spend millions upon millions of dollars making their ads just right – making sure viewers feel ...
Car advertising is the ultimate test for CGI workflows since the details have to be perfect. However, Aston Martin has just demonstrated how well it can be done with a pair of stunning new ads created ...
Uber has always been about the network, spending much of the past decade weaving webs of drivers, passengers, restaurants, bikes, scooters, and (someday) flying cars. Now, it’s launching a digital ...
A Jaguar car advert with the slogan ‘Good to be bad’ has been banned by the Advertising Standards Authority for encouraging unsafe driving. The ad, which featured a host of British acting talent ...
Car advertising has a wide range from “please buy this car for pennies a month” to the BMW M5 commercial with Clive Owen and Madonna. There are some excellent commercials and ads, but in the last few ...
Transit advertising is growing at a fast rate, creating competition for traditional media. The new fad in advertising is evolving from being a communication wrap-around on company cars, mass transits ...