The NAVIGATE Project case studies were created as part of an NSF-funded project to develop a training program to help female STEM graduate students recognize—and devise strategies for dealing ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

CATONSVILLE, Md., Nov. 11, 2025 – A new peer-reviewed study in the INFORMS journal Decision Analysis finds that while generative AI (GenAI) can help define viable objectives for organizational and ...