Sanwa Paint Co., Ltd. has been using Salesforce as a CRM in its sales department to consolidate sales information. Since they were already using some of that sales data for employee evaluations, they ...

Salesforce has tied sustainability goals to executive compensation and is measuring progress by its carbon intensity—a ratio of emissions to revenue. Traveling for Salesforce is changing fast.

In 2015, Salesforce researchers working out of a basement under a Palo Alto West Elm furniture store developed the prototype of what would become Einstein, Salesforce’s AI platform that powers ...

Anyone who’s ever picked up a basketball knows the Spalding brand. In fact, the company produced the first official basketball for James Naismith, the sport’s founder, in 1894. Spalding has been an ...

"It's not entered again..."On Monday morning, a manager preparing for a sales meeting sighed while looking at the Salesforce ...

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom ® announced that it has been named a recipient of the Salesforce Partner Innovation Award in Transportation, Travel & Hospitality. Acxiom announced that it has ...

Framework helps organizations measure CRM support efficiency, data quality, automation reliability, technical debt, and ...

Salesforce is acquiring Braze for $5.6 billion, paying a ~50% premium, to strengthen its customer engagement capabilities.

On day two of INMA’s San Francisco study tour, Salesforce said agents only pay off when they’re grounded in customer data and ...