Chelsea have confirmed Infinite Athlete as their new front-of-shirt sponsor in a deal worth in excess of £40million ($48.8m) for the season. The club launched their new home shirt in July without a ...

Chelsea's jerseys, like most, are used to having a brand emblazoned on the front. While rarely sparking conversation or merchandise sales, it’s a staple you can’t help but notice on virtually every ...

Charlie Ebersol, as a successful businessman, is used to his everyday life being interrupted by the trill of his phone. But, even in that context, it has been ringing off the metaphorical hook over ...

Chelsea are advancing in talks for a front shirt of sponsor, whilst they are in the closing stages of agreeing a multi-year sleeve sponsor according to reports. The Blues have now entered three ...

Chelsea will debut a new front-of-shirt sponsor during tonight’s match against Djurgarden. The Blues are in the Swedish capital of Stockholm for the first leg of their Conference League semi-final tie ...

Chelsea are moving closer to finalising a shirt sponsorship agreement with one of the world’s leading tech firms, according to information from The Chelsea Chronicle. It’s now been over a season since ...

Chelsea are set to begin a second-consecutive Premier League season without a front-of-shirt sponsor, although a new deal should be announced 'soon'. The Blues are yet to agree a deal for a new shirt ...

Chelsea have announced an agreement with artificial intelligence (AI) company IFS to become their new front-of-shirt sponsor for the remainder of the 2025-26 season. The deal elevates IFS to Principal ...

Sept 30 (Reuters) - Chelsea have signed a shirt sponsorship deal with sports technology company Infinite Athlete reportedly worth around 40 million pounds ($49 million), having started the season ...

Chelsea have secured a new sponsor for the front of their shirts after reaching an agreement with DAMAC Properties. The Premier League side have been without a front sponsor on their outfield shirts ...