Restaurant Dive

Chipotle’s new CMO on how the brand’s latest ad meets consumer trends

Choices” contrasts daily prep at the fast casual Mexican chain with images of nuggets in fryer baskets and frozen burger patties on a conveyor belt.

WHILE OTHERS AIR AI-GENERATED ADS, CHIPOTLE, WITH NO ARTIFICIAL INGREDIENTS, GIVES FANS $1 MILLION IN REAL FOOD ON GAME DAY

Chipotle Mexican Grill (NYSE: CMG) today announced an in-game activation on Sunday, February 8, designed to spotlight its real ingredients and give fans a chance to score up to $1 million in free Chipotle.
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Chipotle Ad Highlights Thoughtful Prep, Fresh Ingredients

A voiceover says "yep" over Chipotle's fresh peppers and chicken on the grill, versus "nope" for frozen nuggets dumped into a deep fryer.

This Chipotle Secret Nacho Hack Is Finally On The Menu — But There's A Catch

Chipotle fans don't have to rely on the nacho hack anymore because the chain finally added the long-coveted dish to the menu — just in time for the Super Bowl.