Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

In a new study, researchers developed a model that helps online retailers to more accurately predict customer purchases from a wide range of products in complex online shopping environments, reducing ...

Choice modelling provides a scientifically robust method to investigate and understand how choices are made in a variety of systems and contexts. In this course you will learn methods to conceptualize ...