For the second year in a row, Award-winning artist Fat Joe together with CIRÔC VS French Brandy and The Dad Gang, are changing the stereotype around what it means to be a Black and Brown father.

On Monday (March 27), Sean “Diddy” Combs and CÎROC Ultra-Premium Vodka announced the launch of their newest limited-edition, CÎROC Honey Melon, set to hit shelves worldwide next month. According to a ...

Ciroc is known to quench our thirst year round, but this summer, they’re bringing the heat with the brand’s Summer Citrus vodka. Who better to promote the latest flavor than singer and songwriter ...

Cîroc Vodka first launched in 2003. The French spirit company stands apart from other vodka brands because Cîroc is derived from grapes, rather than using grain, potatoes, or corn, as is common with ...

The new beverages will be available in four flavors: watermelon kiwi, sunset citrus, pineapple passion and colada Sean "Diddy" Combs is celebrating the spring season by launching his first ...

The new program offers diverse creatives capital, mentorship, and space to develop their passions Balancing a full-time creative career with the demands of today’s hustle culture can be challenging.

WHY WE CARE: It may be the ultimate hustle for Combs to use his lifetime of hustling–from running four paper routes to becoming a music mogul–as the hero story in an ad for a brand in which he is a ...

Sean “Diddy” Combs helped to make Cîroc a best-selling vodka — but he and scores of other celebs never said that they were paid to hawk it, according to a consumer watchdog group. The singer was ...

Household names such as Absolut, Grey Goose, Smirnoff and Ketel One have reigned supreme as the premiere vodka brands for quite sometime. Yet, recently, a newcomer has stepped up to the plate to ...

Mogul Sean Diddy Combs, also known as Puff Daddy and P. Diddy, stopped by Late Night With Seth Meyers yesterday for the “world premiere” the newest flavor of his vodka brand, Ciroc. Combs makes a ...

Muni Long is the chart topping songstress behind the inescapable, viral sensation, “Hrs & Hrs.” As well as the writer behind hits like Rihanna’s “California King Bed,” Ariana Grande’s “Imagine,” and ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a joint ...