In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

Jesse Redniss is CEO & Co-Founder of Qonsent, the first data privacy enablement and engagement platform built for consumers and brands. The race to comply with data privacy laws is top of mind for ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, chief analytics officer at ...

“A correctly implemented clean room development process can reduce the possibility of infection significantly, if not entirely.” There are often situations where a company has come into contact with ...

“The clean rooms are hard to build. Their complex requirements take months to develop and once you’ve built a clean room you have to continuously update the data all the while meeting requests for new ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

CANNES, France--(BUSINESS WIRE)--Habu, a global innovator in data clean room software, announced joining the Amazon Web Services (AWS) Partner Network (APN) and today launched a new solution to ...