Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

An immersive gaming experience based on Rainbow’s Winx Club is set to debut on Roblox in Q3 this year. Timed to the premiere of the Winx Club reboot on Netflix, the Roblox game will give players the ...

Following the opening of this month’s metaverse adaptation of the brand’s new Spring 2022 Members Always campaign, American Eagle is inviting the public to take part in a lively virtual club of the ...

What is the best way to connect with customers? This “simple question” is almost always at the top of businesses’ minds, right next to “How can we improve our profit margin?” The trick, obviously, is ...

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...

What’s a good way to get a brand or item over in the general marketplace? Simple, you need to get a recognizable brand to come in and do some marketing for it with you. Sometimes, that brand can be a ...

Studio71, a digital content firm that works with social media creators, is set to launch two video game-oriented free streaming channels on Amazon’s Freevee platform. The Gameplay Networks outlets ...

Roblox has emerged as one of the most popular gaming platforms in recent years, offering a vast array of user-generated games and experiences. While the traditional way to play Roblox is through the ...