Insight problem solving refers to the abrupt and transformative reorganisation of cognitive representations, typically resulting in an Aha! moment – a sudden experiential clarity that enables the ...

This post was co-authored with Professor John Vervaeke 1. Thinking, Fast and Slow is one of the great books written on cognition and decision making. In a clear and accessible fashion, it made popular ...

Savvy marketers are turning to cognitive sciences to better understand how the brain works and then leveraging that knowledge to forge conscious and subconscious connections with consumers. This ...

Lawyers strive for fairness and justice in every case they handle. However, the behavioral science research shows that human reasoning in legal contexts is inherently flawed and vulnerable to both ...

Innovative product design is essentially an activity involving creative cognitive thinking. Therefore, research on the innovative design process and of methods, computer-aided innovation tools should ...

Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows. Cognitive dissonance is a theory in social psychology first ...