You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. This as-told-to essay is based on a conversation with Cathy Xie, a 25-year-old marketing professional ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

Cold emailing is a trusted marketing and selling tool. However, older techniques need to evolve over time to produce better results to align with recent trends. If you continue relying on outdated ...

Cold emails are easier to send than ever, but many teams still struggle to turn them into real B2B sales conversations. Even with better data, automation tools and AI-powered personalization, I still ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...