A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...
The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.
Colgate's latest toothpaste promises extra level whitening for a vibrant glow - at a cost of $10 for a 3-ounce tube. Colgate says the Optic White Pro Series, which should be available on shelves next ...