Just a year ago, Colgate toothpaste seemed to be on the verge of ending the 25-year reign of Crest as the nation`s best-selling dentrifice. But today, executives at Procter & Gamble Co., Crest`s maker ...

This industry-first new toothpaste lists and explains each ingredient and its purpose on the front of the pack Packaged in the first tube recognised as recyclable by RecyClass Colgate-Palmolive is ...

Lawsuits claim products mislead consumers about fluoride safety Fluoride ingestion risks highlighted in lawsuits Study links fluoride exposure to lower IQ in children Parents filed complaints on ...

Colgate-Palmolive has introduced Colgate ProClinical, a new line of "professionally inspired" daily toothpaste formulated with clinically proven technologies, according to the company. The ProClinical ...

Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could eventually keep a billion tubes out of landfills each year. Every year, Americans toss a billion tubes of ...

Crest, Colgate Lawsuits Target Fluoride in Kids' Toothpaste, Mouth Rinse By Jonathan Stempel (Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting ...