Indiana won the college football championship but Texas is worth more than any team in the country.

The professionalization of college sports is reaching a whole new level. The University of Utah is on the cusp of striking the first industry partnership with a private equity firm, reports Ross ...

The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

A successful high school football coach has been hired to the staff of a Power Four college football program.

A major college football program has been dubbed a "winner" of the 2026 NCAA transfer portal cycle.

The company would focus on increasing revenues through things like ticketing, hospitality and licensing. Chris Gardner / Getty Images By Matt Baker, Justin Williams and Stewart Mandel Utah took ...

Advocating for athletes does not mean ignoring the economic realities facing schools or halting policy decisions. It means ...

Several college football programs are in play for one of the highest-ranked wide receiver recruits, but two may have put ...

College athletics has become a major money maker over the past couple of decades, and among the institutions that have taken advantage of the emerging cash cow is the University of Florida. The ...