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Are you, like us, forever searching for the look of a salon lash lift in a tube? Maybelline claims to have found the answer – by creating a mascara made with HAIRSPRAY technology. Colossal Curl Bounce ...

I am very particular about the way my eyes look and cannot do without my trusty kohl. Initially, I would use the thick kajal pencils and was never very happy with the outcome. But, with the ...

NEW YORK — Maybelline New York is amping up the volume yet again with the introduction of Pumped Up! Colossal Mascara by Volum’Express. The secret is on the inside — a double-curved stem that pumps a ...

Maybelline is going where the influencers are. The L’Oréal-owned-cosmetics brand today announced that the video campaign for its new Volum’ Express the Colossal Big Shot mascara will feature two ...

It’s TikTok approved, so we had to test it. Not all of us want or can afford a lash lift on the regular – after all, shouldn’t mascara be enough, given how far beauty innovation has come over recent ...