Marketers have long known the power of color to manipulate consumers. Red and yellow supposedly make us hungry, while blue can calm us down. Apparently, we’re not alone in our subconscious response to ...

Researchers uncovered how zebrafish detect colors using photoreceptor cells in the pineal gland. The protein parapinopsin 1 (PP1) is inactivated by arrestin proteins Sagb and Arr3a, which switch roles ...

Marcus Pfister enlists his famous fish in two concept books. Numbers in Rainbow Fish Counting progress from one crab to 10 fish, but, as the last page reminds readers, there is ""only one glittering ...