ATLANTA--(BUSINESS WIRE)--Comcast has announced the appointment of Javier Garcia as Senior Vice President of Competitive Marketing and Strategy at its Central Division Headquarters in Atlanta, Georgia ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

Online reviews and brand identity matter more to today’s potential clients than old-fashioned referrals, according to a surey by Ficomm Partners, an Irvine, Calif.-based communications company that ...

Citations: Carpenter, Gregory. 1987. Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure. Marketing Science. (2)208-221.

Technological advancements continue to drive digital transformation within the legal industry, presenting exciting marketing opportunities for law firms. And as we reflect on the past couple of years ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we’ll explore the practical tools, techniques and insights to manage your entrepreneurial journey, ...

High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...