Deloitte’s 19 th annual “Digital Media Trends” survey reveals that media and entertainment companies are at a tipping point: Innovate to deliver more value or risk losing the next generation of ...

Consumer attention capital is now a strategic marketing asset, and companies that underestimate its value risk long-term ...

Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between ...

Marketers face an increasingly pitched battle to grab consumers’ attention. And increasingly, they’re making it harder for themselves by taking aim at too narrow of a target. That was one of the ...

For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing a featured documentary or movie. Sure, streaming and on-demand programming changed how consumers ...