The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before consumers visit websites or see advertisements.

The 2025 holiday season is already shaping up to be like no other. Inflation, tariffs and rising political tensions are all weighing heavily on consumer confidence. Retailers are questioning whether ...

NIQ, a leading consumer intelligence company, has announced a strategic global collaboration with Ventura-based The Trade Desk, a global leader in advertising technology. The collaboration will ...

In a data-driven world, pauses in government economic reporting do more than inconvenient economists, they create dangerous blind spots for investors, policymakers, and business leaders. When ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ) (the “Company”, or "NIQ"), a leading global consumer intelligence company, plans to report its financial results for the fiscal third quarter ended ...

By integrating blockchain-native assets into our balance sheet and embedding real-time data intelligence into our consumer platform, we are building a high-leverage digital ecosystem designed for ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...