PGM Solutions Launches People Factors, Built on a Persistent ID for Long-Term Consumer Understanding

PGM Solutions launches People Factors, an audience intelligence tool using 250M+ profiles to provide deep, ID-based ...

Merciv Emerges from Stealth to Bring Autonomous Consumer Intelligence to Every Brand

Today, Merciv emerges from stealth with $14 million in seed funding and a client roster of Fortune 500 brands to change that. Merciv is an AI-native consumer intelligence platform that functions as an ...
Social Samosa

Consumer research models lag as AI and hidden influencers drive purchases: Report

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...
Best Media Info

Consumr.ai outlines how AI systems are reshaping consumer intelligence

The findings highlight the growing impact of invisible audiences, first-party data and AI systems on how brands interpret and influence consumer decisions ...
Business Wire

NIQ Activate's Assortment Planning & Optimization Solution Brings Retailers Closer to Consumers Through Precision Planning and Localized Execution

Global Collaborative platform designed to refine product mix, identify planogram inefficiencies and optimize product distribution – aligning suppliers and retailers on assortment CHICAGO--(BUSINESS ...
Nature

Consumer Choice Modeling and Preferences

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...