Forrester’s highly anticipated US Digital Marketing Forecast, 2014 to 2019 has already generated plenty of industry buzz because of its predictions about the changing nature of digital marketing spend ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

From televisions to mobile phones, from advertising billboards to signs on city buses, it’s nearly impossible to avoid the advertising and marketing content all around us. It’s content overload, which ...

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share. As such, ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

Mathew Sweezey, director of market strategy for Salesforce and author of the newly published book The Context Marketing Revolution, reveals Salesforce survey data from 11,000 businesses, which showed ...

We’ve entered the Infinite Media Era, and context — not content — is now king. In this era, when standing out in a sea of generic messages across various digital channels is harder than ever, ...