Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

Every marketer knows the three rules of marketing: content, content, content. Write quality content for your blog, capture quality pictures for Twitter, and create useful eBooks to download. This is ...

From televisions to mobile phones, from advertising billboards to signs on city buses, it’s nearly impossible to avoid the advertising and marketing content all around us. It’s content overload, which ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

These days, marketing to people based on their real-time context is all the rage. However, although real-time contextual marketing can drive strong results, marketers need to think carefully about ...

Today's content consumers make up some of the most powerful audiences that brands have ever experienced, and based on what I'm seeing, the movement is only getting bigger. Whether your target ...

When it starts to rain in New York, all the street vendors suddenly start selling umbrellas. They appear on every street corner. Nobody knows where they get them, but they sell extremely well—while it ...

Mathew Sweezey, director of market strategy for Salesforce and author of the newly published book The Context Marketing Revolution, reveals Salesforce survey data from 11,000 businesses, which showed ...

We’ve entered the Infinite Media Era, and context — not content — is now king. In this era, when standing out in a sea of generic messages across various digital channels is harder than ever, ...

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share. As such, ...

In his seminal blog post about social media marketing, Neil Patel writes that "social media marketing is the process of creating content that is tailored to the context of each individual social media ...