Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

Google Ads is reportedly rolling out a new cost toggle in the Performance Max reporting to show you the share of cost for each channel within your PMax campaigns. This was spotted by Thomas Eccel who ...

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...