A new study reveals that LLMs are already outperforming the average human, but not the most creative among us.

Are generative artificial intelligence systems such as ChatGPT truly creative? A research team led by Professor Karim Jerbi ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

This may come as a surprise, but as a creative and an owner of a CPG design agency, I actually love AI. I just recognize its limitations. For me, those limitations are even embedded in the term ...

What we recognize as creativity in AI is actually coming from a source we’re intimately familiar with: human imagination.

A drawing appears on the page. Smooth lines curve into the shape of a vase beside a bowl of fruit. There’s no human hand guiding the pen, only the gentle hum of a machine. But how creative do you ...

Creativity has long been treated as a defining human trait. It shapes art, science, and problem solving, and it helps societies adapt and innovate.

To sustain academic integrity in an AI-present learning environment, educators must redesign assessment to foreground ...

AI has evolved from a backend analytics tool to a core creative partner, automating repetitive tasks while agencies begin ...

As generative AI reshapes industries at an unprecedented pace, marketing and advertising have found themselves at the forefront of this technological revolution. For global CMOs, understanding how to ...

A new report reveals that almost three-quarters of UK musicians believe unregulated generative artificial intelligence (GenAI) threatens their livelihood, with one in three creative jobs at risk.

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. President Trump included a seemingly ad hoc remark during his ...