The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible sonic ...

Advertisers can reduce the cost of their video ad production by up to three-quarters and shorten delivery time by 50% if they ditch their traditional approach and work with a Creative as a Service ...

Advertising is the most effective way to bring your game to the attention of a wider audience. While it isn’t unheard of to see games become hits thanks to positive word of mouth, these games are the ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Building hardware is rarely a straight path from idea to finished product. Most teams begin with a rough concept, test ...