The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. If AI is the number one skill for today and for the future, ...

Pianita number 17 is a short, haunting piece for the piano. Set in the D minor key, its poignant chords and softly ascending arpeggios convey a sense of lost love, yet with enough novelty — dissonant ...

AI has evolved from a backend analytics tool to a core creative partner, automating repetitive tasks while agencies begin ...

The creator economy is undergoing its most significant transformation since the rise of digital video. Artificial intelligence has moved from a speculative concept to a practical, daily tool for ...

The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence. Agentic AI ...

AI performs best with clean, statistically relevant data. That means investing in data quality, governance, and integration. And it pays off: AI-powered bidding performs best when campaigns have ...

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: generative AI can now beat the average human on certain creativity tests.

Canva unveiled its Creative Operating System on Thursday. It includes a video editing tool, an email generator, and more. The company also launched a new Business subscription tier. Canva wants to be ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...