The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could harm health and development.

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.