Geoffrey Moore’s seminal book on the migration of technology usage from early to mainstream, Crossing the Chasm (1991), is widely seen as “the bible for bringing cutting-edge products to larger ...

For readers of this blog who have an interest in leveraging Crossing the Chasm to help shape their team’s approach to product management and go-to-market programs, Chasm Institute has just released an ...

In these demanding times for marketers -- with “disruptive” business models popping up everywhere, the economy blazing on all cylinders and startup mode fast becoming the new normal -- I often find ...

In the strategic marketing world, we often talk about motivating innovators and early adopters sufficiently to catalyze a “crossing of the chasm.” The concept can be viewed in terms of a product ...

Here’s what’s happening today as 3D printing finds its place and makes its journey into our manufacturing industries around the world. The Fast Company Executive Board is a private, fee-based network ...

The most influential book on hi-tech marketing of the last twenty years or so has to be Geoffrey Moore’s Crossing the Chasm. I doubt that there is anyone in marketing reading this blog who has not ...

Hackaday is all about the neat hacks and the repurposing of old components into new projects, but many people then try to take those projects and turn them into businesses. We’ve seen lots of people ...