Rajasthani traditional patchwork carpet in Jaisalmer, India. Organizations often treat alignment like a strategy. Get people to believe in the vision. Get teams to live the values. Build a culture ...

India is home to one of the world’s largest and most diverse indigenous populations, with more than 700 officially recognised Scheduled Tribes spread across its forests, hills, plains and islands.

In international politics, influence is rarely achieved through military might alone. Nations that successfully shape global narratives and public opinion do so by wielding culture as an instrument of ...

India hosts a multitude of museums, art galleries, public libraries, theaters, and heritage centers. Nevertheless, many of these structures remain abandoned and fossilized like the artifacts they ...

India’s cultural resurgence is no longer confined to symbolism or ceremonial diplomacy. It is increasingly becoming an instrument of national strategy combining heritage, soft power, tourism, ...

Kolkata, the capital of West Bengal, is widely known as the Cultural Capital of India because of its deep connection with literature, art, music, cinema, and intellectual heritage. From colonial ...

Culture is one of the largest motivators behind travel. Not only is it in grand structures and ancient ruins, but it is in everyday things, such as music, cuisine, festivals, languages, and traditions ...

A study published in the International Journal of Indian Culture and Business Management has provided new insights into the influence of cultural values and ethnic identity on consumer attitudes ...

The UK and India are set for closer cultural ties as the two countries finalized a new “cultural cooperation agreement” this afternoon in Mumbai. The agreement was locked today by the UK culture ...