Customer experience sounds lovely - but a great customer experience is hard to achieve. A recent Altimeter report fleshes out four customer experience archetypes. Here's what companies can learn from ...

Whether it’s running shoes, lawn mowers, cosmetics, accounting services, or bulletproof glass — B2C and B2B brands must inspire their target audiences to feel trust and connect on a visceral level.

To demonstrate the process of identifying your Minimum Viable Customer that I described in my post here, I’ve created this simplified example of a semi-fictional company (semi-fictional in that it is ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...