Retail innovation starts with the customer. As shopping behaviors evolve, they reshape expectations and influence how ...

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI and founder-led growth for business owners. You can't read minds, but you can predict what your customers ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Have you ever wondered how companies seem to know exactly what you want before you even realize it yourself? It’s all thanks to the magic of AI and predictive analytics. By harnessing the power of ...

Values have greater impact when they’re translated into clear behaviors team members can consistently demonstrate—particularly in their interactions with customers.

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Kroger is facing growing pressure as new data reveals a concerning customer trend that caused it to lose $12 billion.

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

Banks are dealing with more fraud in which customers authorize payments after being manipulated by criminals. ThreatMark’s Fraud Readiness Benchmark 2026 describes a banking environment where social ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...