Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Customer loyalty isn’t something retailers can take for granted in ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

TL;DR: Predictive analytics influences day-to-day decisions once forecasts change behavior rather than sit inside ...

The retailer was honored in two categories at the 2024 Loyalty360 Awards. The winners were announced June 6 during Loyalty360's Loyalty Expo held in Orlando, Fla. The 360 Degree Awards recognize ...

Dutch Bros Inc. BROS is leaning on customer loyalty to drive repeat visits, with Dutch Rewards emerging as a core engine ...

Author: Aaron Crowe, Head of Revenue, APAC, Eagle Eye Metro Singapore, one of Singapore's most established retail groups, has embarked on a brand and ...

Loyalty isn’t luck — it’s built through consistent, personalized experiences and a sense of belonging. CX leaders, here’s your roadmap. Technology should enhance, not replace. The right tools make ...

Nift, the technology company connecting e-commerce platforms to advertisers and brands to new consumers, has named Saket Mehta to its executive leadership team as chief revenue officer. In a recent ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

While brands are chasing customer data to deliver more value, consumers are drawing firmer privacy boundaries, according to the PwC 2025 Customer Experience & Loyalty Survey. Results show a ...

A common example that comes to mind is that of a SaaS founder personally writing an apology to customers when something goes wrong–for example, a product bug. An apology, though well-intentioned, and ...