Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

"Acquiring a new customer costs five times more than retaining an existing customer." This sales adage has been circulating so long that no one really knows where it came from, but one thing is ...

Tucker Matheson is a co-founder and Managing Partner at Markacy, a digital marketing strategy firm headquartered in New York City. It's hard to get through a business day without hearing poor economic ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

Buyers don't renew simply because they like your brand. They need to see outcomes they can defend to finance, operations, and security leadership. Customer retention can no longer simply be status quo ...

Google has introduced new capabilities within its new customer acquisition goals, including high-value customer bidding and retention targeting. Most Google Ads strategies still treat new customers as ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...