In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

Discover how to enhance data privacy with customer-centric strategies, focusing on ethical practices, legal compliance and building trust in the digital era. In an era dominated by digital ...

Organizations stand at a crossroads with their marketing teams that can prove paramount to their financial success. Down one lane are those organizations that remain product-focused and concentrate on ...

Becoming a customer-centric organization is more crucial than ever. The importance of putting customers at the heart of business strategies cannot be overstated. Organizations that succeed in this ...

Putting the customer first can take many forms, such as refusing to compromise on a product's quality or focusing on providing an exceptional customer experience. Welcoming and responding to feedback ...

Until new behaviors and mindsets are rooted in the organization’s social norms, they are subject to degradation. Interventions increase employees’ interest and ability to accept and enact ...