The Association of National Association (ANA) continued its acquisition spree today with the addition of the 101-year-old Data and Marketing Association (DMA). Terms of the deal were not disclosed.

Timed perfectly with the launch of our Data for Drummies guide, we get an exclusive first look at the ANA’s Data Solutions Framework for Marketers – broken down in this quick, no-jargon guide with ...

The Association of National Advertisers (ANA) this morning announced it is acquiring the Data & Marketing Association (formerly the Direct Marketing Association) (DMA). Terms were not disclosed, but ...

UPDATE: Jan. 31, 2023: IAB CEO David Cohen responded to the 4A’s and ANA joint statement over email following this story’s publication. The executive stated that the goal of his keynote was not to be ...

The journey of a product—through ideation, materialization, utilization, and upgradation— sheds light on the vision of an individual or an organization. The trail behind ANA-DATA’s Clear Platform ...

Forty-five percent of top marketing positions at ANA client-side member organizations are now held by women, according to results from the trade group's inaugural scorecard, which highlights marketers ...

Japanese carrier, All Nippon Airways (ANA) has this week celebrated the airline’s 100,000th revenue flight with the Boeing 787 Dreamliner. The airline, the launch customer for the type and largest ...

Aquila, the Association of National Advertisers’ (ANA) cross-media measurement venture, has signed Comscore to be the service’s TV data provider. The move is another feather in Comscore’s cap toward U ...

The ANA (Association of National Advertisers) has snapped up yet another marketing industry trade association, the Data & Marketing Association. The DMA (formerly known as the Direct Marketing ...