Marketing leaders are struggling to balance collection of customer data with privacy concerns and customer value exchange even though many have already established formal policies to manage customer ...

Balancing data privacy and personalization is a familiar challenge for marketers, but there are notable discrepancies between the U.S. and European markets when it comes to data privacy. While 71% of ...

Californians can now visit one state website to request all data brokers delete their personal information and refrain from ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

As a marketing executive with two decades of experience in developing both content and strategy, I know firsthand that personalization is key to successful marketing. By collecting and analyzing data ...

The landscape of data security and privacy is constantly changing. With a Gartner survey revealing that almost half of organizations with more than 11 marketing channels are increasing first-party ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

Visibility into corrective execution at all levels of operation enables automated workflows that can keep customers satisfied and allow employees to be more productive. The Fast Company Executive ...

Since personalization drives 15 to 25% of revenue per customer, this concept continues to gain steam because it boosts satisfaction rates, market share and income growth, according to Eric Omwega ...

Zalo's decision to enforce new terms of service regarding user data has drawn the attention of Vietnam’s competition ...