I’m the first to admit I conform to countless influencer-endorsed trends. But now, influencing is giving way to de-influencing. Instead of advertising what to buy, it’s all about informing the masses ...

Add Yahoo as a preferred source to see more of our stories on Google. Scroll through social media, and you'll see influencers throwing products at you left and right. There's TikTok’s newest “It Girl” ...

At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy ...

This story was originally published on Passionfruit. One of the biggest trends in social media this year is influencers who aren’t trying to sell you anything. These creators have branded themselves ...

NYC de-influencer is waging a war on the city's most irritating influencers -- and winning. NYC’s suffering from serious influence-a — and one man’s hilarious TikTok videos could be the cure. After a ...

NYC’s suffering from serious influence-a — and one man’s hilarious TikTok videos could be the cure. After a divisive decade that saw the city fall under the spell of obnoxious influencers, an ...