The following was previously published in an earlier edition of Marketing Daily. Before the onset of 2020, experiences were a major factor in brand marketing, and a significant driver of consumer ...

To create content for a high definition film or commercial, every little detail on set must be executed perfectly because everything is in essence a close-up. No more getting by with a bit of paint on ...

As I continue to do more research on Gen-Z in an effort to understand this population segment, the word experiential keeps coming up. That Gen-Z craves experiences in their lives versus just owning or ...

I’m not sure if after three columns anyone noticed, but my brain does not work in clear and simple thought patterns. Just ask my mother or anyone I work with. As one reader emailed me last week, “I ...

A central online resource on experiential learning for faculty and staff at Miami University. It provides an introduction to experiential and transformational teaching as an effective pedagogy, as ...

“Experiential retail” is a phrase that has gotten a lot of play over the past few years. But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 30 min 22 sec ago By Ad Age Staff - 48 min 16 sec ago By Garett Sloane - 2 hours 30 min ago By Ethan Jakob Craft - 3 ...

From meetings hanging in the air or in the dark to crowd-sourcing agenda topics from the audience – the trend for engaging experiential interactive activities within business events is growing fast.