Opening the definition dialog: Personalization, individualization and differentiation Gene Kerns September 1, 2017 Most of us struggle to clearly delineate differentiation, individualization, and ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. It’s rare to have a job title that no one else shares. The King ...

When I bring up the subject of differentiation to executives, they immediately think marketing department, as they are the ones tasked with that strategy. But there is a second party responsible for ...

There is a second party responsible for differentiation, and that’s the sales department. When I bring up the subject of differentiation to executives, they immediately think marketing department, as ...